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La grande enquête running 🏃 · nº 01
Everyone has something worth sharing:
an opinion, a habit, a way of living that says something about our time. Obv was built to go capture those perspectives and turn them into analyses that explain the present. And clarify what comes next.
For people who have things to say.
For the brands that need to hear them.
Ten to fifteen minutes to tell us exactly what you think about a topic. Want to rant or rave?
This is the moment. Every response feeds into a real study,
one that speaks in your words about what matters to us.
Two minutes. Age, city, interests.
To receive the surveys that actually match you.
Questions about your daily life, your habits, your opinions. Your answers stay anonymous and go towards building a serious cultural analysis.
At the end of each survey, one lucky respondent wins
the giveaway!
Your personal data is never resold. Delete your account anytime.
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« Sneakers are behind me now. The older I get, the more I see myself wearing things that last. Things that say more about who I am today. »
Why do French youth march every Sunday for the planet while the same generation wears Shein?
The paradoxes of the eco-conscious generation in 12,193 responses. 98% of 13-28 year-olds say they care about the environment. And yet: they buy fast, buy a lot, and dress according to hype cycles that keep accelerating into the absurd. We set out to understand this blockage and to offer 6 ways to get out of it. For brands, for individuals, for the whole industry.
« Why should we be the ones to limit ourselves, when older generations did whatever they wanted for years? »
« Sometimes you buy a piece and by the time it arrives, you've forgotten you ordered it and you wonder if you even wanted it. »
« Being eco is hard. It just doesn't feel good. »
One independent researcher, one engaged community, one method that combines qualitative
and quantitative on every subject.
One cultural study per month on the subcultures that shape culture at large. Whether launched by Obv or commissioned by a brand, every study goes through the same steps: individual interviews, focus groups, quantitative survey.
The individuals who respond have a profile, opinions, a reason to be there. We know them. That's what creates reliable data and insights worth acting on.
No 8GB Excel files here. Obv produces a cultural narrative built from what was seen, heard and measured. With clear recommendations that you can use the next day.