A study for your clients
6 to 10 weeksYou win the project, obv runs the fieldwork and analysis, you present it.
the research your clients are asking for.
You have the brief and the client.
obv has the panel, the fieldwork and the analysis tools.
What we offer
A story for the press
2 to 4 weeksAn exclusive figure about an audience, and a short study to send to journalists and clients.
Figures for your pitches
5 to 10 daysExclusive figures to back your proposal.
On top of precise insights I found nowhere else, I valued having real conversations and answers to my questions with Rafael, who helped me understand my audiences much better.
The
panel
Active members3,933in the community
Age18-35years old, in France
Responses collected168,270questions answered
Our expertise
reading cultures and communities from the inside.
My running club is my family.The money I used to spend on cocktails now goes on coffee.I have somehow become my friends’ beauty influencer.I can tell who a girl is by looking at her handbag.
Quantitative
Thousands of answers, weighted to represent the population.
→ Online surveysThe right subgroup
A few hundred people inside a specific scene.
→ Screened to your criteriaQualitative
Understanding the why, inside a community.
→ Interviews and focus groupsInside the tool
what we do with the answers.
Weighted to national census targets
What a study looks like
a document your teams will actually use.
- A culture audit
What they believe, what they do, what they want changed.
- Analysis built for the brief
A typology of the audience profiles, a proprietary index.
- A playbook for the brand
Concrete ideas: activations, campaigns, messaging territories.
tell us what you’re working on.
making culture obvious.
What under-35s believe, do and want to see change.
In interviews or by questionnaire, on video or in the street.