Making culture obvious.

Obv turns the answers of 1,131 young French people
into cultural intelligence.

Everyone has something worth sharing:
an opinion, a habit, a way of living that says something about our time. Obv was built to go capture those perspectives and turn them into analyses that explain the present. And clarify what comes next.

For people who have things to say.
For the brands that need to hear them.

Join →Obv for brands
Urban mobility Sneakers culture Coffee rituals Screen habits Neighbourhood identities Fashion & second-hand Nightlife Urban food Urban mobility Sneakers culture Coffee rituals Screen habits Neighbourhood identities Fashion & second-hand Nightlife Urban food
Active respondents
1 131
in the community
Published studies
12
Collected responses
45 574
questions answered

You have
an opinion.

We want
to hear it.

Ten to fifteen minutes to tell us exactly what you think about a topic. Want to rant or rave?
This is the moment. Every response feeds into a real study,
one that speaks in your words about what matters to us.

01

Create your profile

Two minutes. Age, city, interests.
To receive the surveys that actually match you.

02

Answer the survey

Questions about your daily life, your habits, your opinions. Your answers stay anonymous and go towards building a serious cultural analysis.

03

Win the jackpot

At the end of each survey, one lucky respondent wins
the giveaway!

See the current survey →Create my profile

Your personal data is never resold. Delete your account anytime.

Our latest studies

What are we running after?

In Paris, everyone's into running. But no one takes the time to ask the questions you need to understand why.

What motivates young Parisians to start running? How does this activity strengthen their identity? We went and spoke with runners. And we explored their world: running practices, races, running clubs, and influences. More than just trends, our findings reveal profound cultural shifts and provide tools to track them: the Running Maturity Score, a classification of 10 different types of runners, and a playbook for brands in the industry.

Key numbers
66%
of runners feel more attractive since they started running.
82%
of them wear their running clothes outside of exercise.
39%
felt like a runner for the first time during their first race.
Read the full study →
Youth, Sustainability and Fashion

Why do French youth march every Sunday for the planet while the same generation wears Shein?

The paradoxes of the eco-conscious generation in 12,193 responses. 98% of 13-28 year-olds say they care about the environment. And yet: they buy fast, buy a lot, and dress according to hype cycles that keep accelerating into the absurd. We set out to understand this blockage and to offer 6 ways to get out of it. For brands, for individuals, for the whole industry.

Key numbers
12 193
quantitative respondents
22
average age of respondents
33%
considers themselves eco-anxious
Verbatims

« Why should we be the ones to limit ourselves, when older generations did whatever they wanted for years? »

Joyce · 19

« Sometimes you buy a piece and by the time it arrives, you've forgotten you ordered it and you wonder if you even wanted it. »

Sarah · 28

« Being eco is hard. It just doesn't feel good. »

Ambre · 20
Read the full study →

Insider's
perspective,
analyst's
depth.

One independent researcher, one engaged community, one method that combines qualitative
and quantitative on every subject.

One cultural study per month on the subcultures that shape culture at large. Whether launched by Obv or commissioned by a brand, every study goes through the same steps: individual interviews, focus groups, quantitative survey.

The individuals who respond have a profile, opinions, a reason to be there. We know them. That's what creates reliable data and insights worth acting on.

No 8GB Excel files here. Obv produces a cultural narrative built from what was seen, heard and measured. With clear recommendations that you can use the next day.

Discover the agency →Got a brief?