Research firms tell you how many. Trend agencies tell you when. Obv tells you why.
Obv exists to make obvious a culture
that gets harder to follow every year.
obv studio is an independent research studio based in Paris.
Obv asks its community of 3,432 young French people
the cultural questions brands need answered.
For people who have things to say.
For the brands that need to hear them.
Obv exists to make obvious a culture
that gets harder to follow every year.
Ten to fifteen minutes to tell us everything you think about a subject. Feel like ranting,
or sharing something you love? Perfect, now is the moment. Every answer feeds a real study
on the subject, one that speaks in your words about what moves us.
Two minutes. Age, city, interests.
So you get the surveys that actually match you.
Questions about your daily life, your habits, your opinions. Your answers stay anonymous and build a serious cultural analysis.
At the end of every survey, one lucky respondent takes
the prize.
Your personal data is never resold. Delete your account anytime.
Our latest study
A comprehensive study on Parisian running culture
Whatever the neighbourhood or the city, runners are everywhere. Race entries up 40 % in a year, dozens of running clubs, shoe drops turned into cultural events. Running is enormous, yet nobody takes the time to ask the questions that would explain it. We went and talked to runners, and their answers open onto a playing field that looks limitless.
Thirty minutes to frame your question and sketch out a project together.