Consumer & cultural study
6 to 10 weeksYou brief us on a cultural question. Obv goes and finds the answers, qualitative and quantitative.
know your audience before you make a move.
Their habits, their beliefs, the mechanics of their identity.
Insights you can use the next morning.
What we offer
Product & brand testing
3 to 6 weeksObv brings the right people together to test your product or your brand: what works, what doesn’t, and what to do.
Annual research
6 to 10 weeksA study built together and run again every year with the same questions, to see what shifts.
On top of precise insights I found nowhere else, I valued having real conversations and answers to my questions with Rafael, who helped me understand my audiences much better.
The
panel
Active members3,933in the community
Age18-35years old, in France
Responses collected168,270questions answered
Our expertise
reading cultures and communities from the inside.
My running club is my family.The money I used to spend on cocktails now goes on coffee.I have somehow become my friends’ beauty influencer.I can tell who a girl is by looking at her handbag.
Quantitative
Thousands of answers, weighted to represent the population.
→ Online surveysThe right subgroup
A few hundred people inside a specific scene.
→ Screened to your criteriaQualitative
Understanding the why, inside a community.
→ Interviews and focus groupsQuality and rigour
reliability as a standard.
Every study ends with its method sheet. Every methodological question has its answer.
- Methodologye.g. the What are we running after? survey
Sample1129 respondents
TargetFrench runners / 18-35
Format10 interviews + public survey
FieldworkSummer 2026
AreaParis + France
What a study looks like
a document your teams will actually use.
- A culture audit
What they believe, what they do, what they want changed.
- Analysis built for the brief
A typology of the audience profiles, a proprietary index.
- A playbook for the brand
Concrete insights to steer your strategic decisions.
Our latest study
What are we running after?
A comprehensive study on Parisian running culture
How a study works
from brief to results, six to ten weeks.
- You brief us01 Brief and framing
- 02 Quantitative fieldwork
- 03 Clustering
- 04 Qualitative fieldwork
- 05 Analysis and narrative
- You have your answer06 Presentation
Before you write
the questions we get most.
We set the level together, at the start. From complete secrecy, where your name appears nowhere, to “spread the word”, where we plan a dedicated communication push.
Internally, to settle a decision. Externally, to speak up: press, LinkedIn, conferences. We discuss what the numbers will be used for from the start, so they are framed for it.
Our own panel: 3,933 French under-35s, recruited and run in-house, not bought from a panel provider.
got a brief?
Obv takes the time to understand your question before proposing anything. First conversation free, no strings, no sales deck.
making culture obvious.
What under-35s believe, do and want to see change.
In interviews or by questionnaire, on video or in the street.