Free white paper · Chapter 1
What are we running after?
How to become a runner, and what motivates young French people to start running. Straight to your inbox.
1,129 respondents · 10 interviews + public survey · Summer 2026
Inside the study
- 66%of runners feel more attractive since they started running.
- 82%of them wear their running clothes outside of exercise.
- 39%felt like a runner for the first time during their first race.
4 chapters
- 01How do you become a runner?Free · white paper
- 02What is a runner?Full study
- 03Where is running culture heading?Full study
- 04Navigating advice for brands in running cultureFull study
Method
1,129 respondents.
10 interviews + public survey.
In-house intelligence.
Surveyed on obv’s own panel of French under-35s, recruited and run in-house.
Population: French runners / 18-35.
Get chapter 1.
Or get the full study · 60 pages · 1,199 €About obv
An independent research studio on French under-35s.
We run our own panel of 3,600+ young French people, and turn what they tell us into studies brands can act on. Nike, Decathlon, Wethenew and Orange have trusted us.